Tag Archives: video marketing

Business Owner With A Blog? Use This Free Tool To Tap Into Your Customers’ Questions

If you are a small business owner, you have probably realized how important your blog is for sharing information, educating and connecting with your clients and customers. Without directly asking though, it can be difficult to know the questions that they have or what information they might find useful.

Until now.

Recently I stumbled across a great, free resource to help bloggers and video creators focus in on exactly what their clients and potential clients are asking about. It is called Answer The Public. When you type a keyword into answerthepublic.com, it returns the questions that people have been asking relating to that topic.

How To Use Answer The Public

For instance, if you are a pool cleaner, you can type in pool cleaning into the search bar and choose what country you are in. When I did that search for a person located in the US, this is what was returned.

how to get ideas for blogging for business owners

I love this visual, but if you would like something easier to read, you can also select the “data” tab and it will display these questions in row format.

By seeing what people are asking,  you can easily construct blog posts that will immediately resonate with them, while positioning yourself as the expert that you are.

Getting Even More Milage from Answer the Public

In addition to writing articles, you can also use this information to create videos or brand yourself even further by compiling the answers into a book that you can leave as a “book business card” for your clients and potential clients, or even sell to the public.

 

geting views to videos

Got Videos? Got Views?

So you’ve spent a lot of time and money creating educational or informative videos to draw in clients and customers. You uploaded one after another to YouTube and sat back waiting for the views to roll in.

One, two… and then nothing.

So you created more and uploaded more…

And more….

And now you have dozens, perhaps hundreds of videos that you know would really help those in search of answers, but they are not being seen.

The problem could be that you are answering questions that your potential clients do not have. Check out my blog post here to discover how to know what questions your potential clients are asking.

Or perhaps you are answering their questions, but your videos are just not being found. With thousands of videos being uploaded to Youtube every single day, it is not surprising that many never see the light of day, or get viewed by those who could use them the most.

There are many factors involved to getting videos ranked in Youtube and Google where people searching for content can find them. These include optimizing the video properly, titles that are keyword rich, and also outside factors such as how many views and social shares a video receives.

What is a business owner who is trying to run a business to do? I can help. If you have videos that you would like to get more views to, contact me for a free consultation. My team can get your videos to the top of the search engines where people who need them will be able to find them and the services that you provide.

video and small businesses

3 Reasons Brick and Mortar Businesses Should Be Using Video

If you own a brick and mortar business and you are not yet using video, it is time to jump on board. It is no longer something you can afford to ignore. It is a powerful way to promote your brand and tell your story. Most importantly, it is an easy and effective way to build relationships with your prospects and clients.

Fun Facts About Video Marketing That Businesses Need To Consider

  1. Youtube reports mobile video consumption rises 100% every year.
  2. Real estate listings that include a video receive 403% more inquires than those without.
  3. After watching a video, 64% of users are more likely to buy a product online.
  4. Video in an email leads to 200-300% increase in click-through rate.
  5. 90% of users say that product videos are helpful in the decision making process.
  6. It has been estimated that one minute of video is equal to 1.8 million words.


In short, there are many reasons why brick and mortar businesses need to be using video, but here are my top three:

  1. Connect in a Personal Way with Your Customers and Prospects. Through video you can answer questions and respond to suggestions. You can update your customers on new products that are being released and invite them, in a personal way, to order your product or services again.
  2. Increase Brand Awareness. Video is the new billboard. Just like having a billboard on every corner in town, businesses can now have their video everywhere their customers and prospects hang out: Facebook, YouTube, Twitter, Instagram, etc. The more people see a brand, the more comfortable they become with that brand. And people buy from companies that they feel comfortable with; companies that they know, like and trust.
  3. Capture and Share Your Customers Gushing Over You. Through video you can capture your customers’ positive reviews in a way that is more personal than text. Reviews are powerful and even more so when done through video. These review videos can be put out on all social media platforms, as well as ranked within Google. Many people search for a company name + reviews when deciding who to buy from or who to hire. A video appearing in the search results stands out because of the thumbnail and videos are clicked on 40% more than text listings.

3 reasons brick and mortar businesses should be using video

Review videos can be created by the person giving the review, or several written reviews can be compiled into a video. In either case, video reviews will set a business apart from its competitors.

If you own a small business and have written reviews that you would like to showcase through a video, contact me for a complimentary review video. I will place up to five written reviews in the video and send it to you for you to place on your blog and/or social media accounts.

Comment below: are you using video in your business yet?

 

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5 Ways to Skyrocket Sales With Video

Are you using video in your business yet? If not, there are some compelling reasons why you should start. If you are already using video, are they working as hard as they could be to increase sales?

Why video needs to be part of your marketing plan: In an Invodo report in 2013 it was reported that:

  • 52% of consumers say watching videos on products makes them more confident to buy
  • 174% higher likelihood of product purchase among shoppers who view this media
  • Using the word “video” in an email subject line increases open rates from 7% to 13%
  • Video on your website may also increase your search engine rankings

How Videos Skyrocket Sales

Branding – since videos are engaging, it is easy to create branding by using video. The more your customers see your brand, the more likely they are to visit your place of business when they need what you offer.

Engaging – most people would prefer to watch video to obtain information than to read. By having engaging video content about your business, you are more likely to get visitors and customers than if all of the information was presented in the written form.

Know/Like/Trust – people buy from those that they know, like and trust. Because they see you and your facial expressions and your body language, it is easier to get someone to feel like they know you (and then like and trust you) through video than through print media.

Call to Action – Video lends itself well to Call to Actions — telling visitors what to do next. You can direct them to download more information, you can share your contact information with them, send them to your Facebook page or Website. Or you can send them to an opt-in page so that you can continue to send them content and offers.

Page One Ranking – Videos ranked on page one of Google stand out among those listings that are simply text. They are more likely to get clicked on then any other listing on the page.

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Business Videos That Work For You

There are several types of videos that businesses can use to increase their bottom line. The more types you use, the more impact they will have.

Introduction Videos – If you have a website, it is the perfect place to have a video that introduces your business, your products and/or services. It is a great way to begin the Know/Like/Trust process that I spoke of previously.

Testimonials — video testimonials are more effective than simple text. Video shows both verbal and non verbal communication so they are more believable. Emotion sells, so if the person is passionate about what they are saying, it will resonate positively with the person watching the video.

Product Demonstration – Video lends itself well to demonstrations. In the video, benefits and features can be shown, not just talked about. If you have a product that could be considered difficult to use, a video can put aside those fears.

Commercial – Small businesses can now afford to produce commercials on video. These can be played on YouTube, Facebook, or your website. They are a great way to advertise services or products. It can also be used to build brand awareness.

Need a Video Created and/or Ranked?

Contact us for a free consultation. My team can create the perfect video(s) for your business. We also specialize in ranking videos on Google. Whether it is a video that we create or one that you already have, contact us to get it working for you in the search engines.