I read recently that 99% of internet marketers fail to make any money online. So I began to explore why this might be the case. With literally millions of people looking online every day for products and services, why do people fail at promoting these exact products and services that others are searching for?

What I discovered was that oftentimes people lack focus in their business. They read a little, apply a little, fail and then give up. They do not treat their internet business like a business.

Early on in creating my business, as I was learning more about blogging, Darren Rowse of problogger.net stated in his ebook, 31 Days to Build a Better Blog, that the first thing a person needs to do is to create an ‘elevator pitch’ for their business. An elevator pitch is one to two sentences that state clearly what your business is all about. Short and to the point — what you might say to someone on an elevator. If it is a catchy phrase, all the better. This does not simply apply to blogging — it applies to your entire business. You need a focus and your elevator pitch makes that focus clear to yourself and to your clients.

The benefit of creating an elevator pitch is that it focuses your potential clients and it focuses you and your business. Your clients know exactly what your business is all about. It focuses you because everything you do should revolve around the intention of your business. If your business is about teaching others how to drive traffic and your elevator pitch is directly linked to this goal, then you will not be distracted by products that deviate from this goal. It allows you to stay focused and staying focused is what will propel your business forward.

After much thought, I created my elevator pitch for my blog. Norene Broyton’s Blog ~ Internet Marketing Tips, Tools and Strategies: what have you learned today to increase your productivity, paydays and play?

Taking the time to create an elevator pitch helped me to determine in detail the direction I want to take my business. Since creating it several week ago, I have noticed a shift in my energy, motivation, creativity and productivity. It is helping me to keep my focus on what I want my business to be about.

I’m curious. How many of you have an elevator pitch for your business? Have you found it helpful as well?

Until next time,

~Norene

1. Rob Says:
   September 18th, 2009 at 7:49 am

   Hi Norene

   What you’ve said makes perfect sense, looks like I need to work on my elevator pitch.

   I’m off to download 31 days to a better blog, thanks for the tip.

   Keep up the good work

   Rob
   Rob´s last blog ..This is your biggest obstacle to success….

2. norene Says:
   September 18th, 2009 at 11:14 am

   Rob,
   Thanks for the comment. 31 days to a better blog is one of the best products I have found regarding blogging. Very simple ways to make your blog good. -Norene

3. Huddson Lee Says:
   September 19th, 2009 at 3:09 am

   Hi Norene,

   I used to just like you said: read a little, apply a little, fail and then give up……

   I guess I just simply wasn’t motivated!! Now I’m more motivated after joining Alex Jeffrey’s coaching and I believe you are too.

   My blog’s elevator pitch is “Marketing Online Can Be Enjoyable & Profitable”, it suits the domain name I bought and what do you think about it??

   Huddson
   Huddson Lee´s last blog ..The Secrets To Happiness

4. Rob Willis Says:
   September 19th, 2009 at 4:48 am

   Norene,
   I learnt about the concept of an elevator pitch a few year ago, but simply forgot about it. (Thanks for the reminder)

   To use it in our Internet Marketing is simply brilliant.
   I have read through a few of your posts, and love what you are doing. (I will continue reading)

   Keep up the great work.

   To Your Success

   Rob

   PS. Thanks for your recent input on my blog.
   Rob Willis´s last blog ..Simplify & Prioritise

5. norene Says:
   September 19th, 2009 at 7:19 am

   Huddson,
   I really like your blog and visit often. You offer great info. As a matter of fact I’m going to be referencing your site in an upcoming blog. -Norene

6. norene Says:
   September 19th, 2009 at 7:20 am

   Thanks Rob! I have learned so much by reading others’ blogs. It really has propelled my business forward! -Norene

7. Dave Says:
   September 20th, 2009 at 8:03 pm

   I’ve heard of Elevator pitch’s before. It’s like, if your in an elevator you don’t have very long to for a conversation. So you describe what you do in a sentence, which could also be your mission statement. Like a hook to get people into recieving a business card or leaving them wanting to know more about what you are involved in.
   I’m working on mine, but it’s along the lines of…

   “Hey I’m Dave and I’m into helping people make money”.

   Oh? How’s that?

   “There isn’t enough time to talk about it right now, give your number and I’ll send some information onto you, or arrange an appointment”
   Great Blog Norene, very inspirational. Have added you to faves and will visit ASAP
   Dave´s last blog ..Why Alex?

8. norene Says:
   September 20th, 2009 at 8:48 pm

   Hi Dave,
   Yes, that is exactly it. For internet marketing it is all about branding yourself. -Norene

9. Miriam Says:
   October 26th, 2009 at 11:44 am

   i am planning to start my own Internet Business but i still need to learn a lot on how to start and manage it.

10. norene Says:
    October 26th, 2009 at 12:52 pm

    Miriam,
    Anything that I can do to help you, just let me know! Good luck! -Norene

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