Since I have begun my internet marketing journey, I have heard so many gurus talk about the concept of over-delivering.  This idea, is, as it sounds, giving the client or customer more than expected.  While so many marketers talk about over-delivering, I have found that, given how difficult a task this is, most fall short.  Saying that you over-deliver is not the same as actually over-delivering.

As what often happens in life, the right people show up just when you need them the most.

I have had the good fortune of working with five Internet Marketers that I have found to truly over-deliver.  The first, is my first mentor, Chris Freville.  In his course 6 figures with Chris, I learned all of the nuts and bolts of Internet Marketing.  He provided both webinars for the students as a group, as well as individual mentoring for anyone who asked for it.  He gave us products to promote as our own and showed us step by step how to set them up on our own websites and how to promote them.  He also showed us how to go about creating our own products.  It seemed that weekly he was giving us bonuses to further our success online.

My second mentor is Alex Jeffreys.  In addition to traditional coaching via webinars, Alex has also set up a private forum for his students to interact and learn from each other.  He personally answers students’ questions, posts on their blogs, and again, provides us with unexpected bonuses on almost a weekly basis.  He is actually going to conduct one of his webinars while on his honeymoon!  Not sure how his wife feels about that, but I sure am happy (and amazed) that there is no lag in our training!  The information he provides is hands-on information about marketing that is working today.  Not simply theory, but techniques that work.

My third and forth mentors came as a packaged deal. They are Kyle and Carson of Wealthy Affiliate. What I love about working with them is that they, too, truly care about my success. They answer questions personally and they are constantly updating their program so that folks get the most value.

My fifth mentor did not come to me by way of a coaching opportunity.  I was introduced to Kim Roach through her first product Instant PayDay Formula.  Having bought similar products in the past, I was quite skeptical when I purchased this product, but over-delivering does not even begin to describe the quality of this product.  If you do not know much about internet marketing,  if it is overwhelming to you or if you would like to see how all of the pieces come together, this is one product that takes you through it all:  Market Research, Squeeze Pages, Traffic, Link Building, and email marketing — with over 30 videos to compliment the ebook that comes with the product.  Since then I have followed everything that Kim does, including being a part of her recent traffic challenge, in which she showed how in just 7 days time she chose a brand new niche that she knew nothing about, created a blog and created traffic that sent more than 1200 visitors to the blog in 5 days.  Again, she over-delivered throughout this challenge and beyond, as she is still sending content-packed information via videos days after the challenge ended.

What I have learned from these five mentors is how important it is to truly over-deliver when creating content and products.  These five mentors have a fan for life, in me…which of course, translates to a paying customer for life.  I have no doubt that they will always over-deliver, because they always have. It is how they do business.

What about you? Who are your mentors and what one thing have they taught you about how to become successful?

1. Gene Says:
   August 28th, 2009 at 12:18 am

   Great Job on the blog. BTW You have been TAGGED!! See GAry Simpsons post here:

   http://marketingwithalex.com/forum/index.php?topic=792.0 I hope you will participate.
   check out my 25 at my blog: geneilten.com
   Gene
   Gene´s last blog ..Take a Time Out

2. norene Says:
   August 28th, 2009 at 7:34 am

   Cool! Thanks, Gene! -Norene

3. Andrew Vaughan Says:
   September 1st, 2009 at 3:10 pm

   Hi Norene,

   This Kim Roach sounds interesting – never heard of her before.

   What were the techniques she used to get 1200 visitors in 7 days?

   Talk soon,
   Andrew.
   Andrew Vaughan´s last blog ..The Gazzman Challenge – 25 Things about Me.

4. norene Says:
   September 1st, 2009 at 5:12 pm

   Andrew,
   I am going to write more about it. It was really eye opening for me! I follow everything she does — it is always innovative. -Norene

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