In a recent webinar from Alex Jeffrey’s coaching class, Rich Schefren made the comment that one should buy “just in time” and not “just in case.” The point being that while building you internet marketing business you will discover what you don’t know or what you need and you can seek out the specific information that would benefit your business at the time.

If you buy ‘just in case’ you might need it someday, then you probably will never use it. Even if you do need it someday, by that time the information will most likely be out of date.

Since hearing him put product launches in that prospective, I have cut down considerably on what products I purchase. This has also helped me to focus on what it is that I am doing to grow my business and spend my time planning and implementing instead of getting into the loop of buying, reading, buying and reading and then buying some more.

What I discovered that I needed at this moment in time was a good understanding of how to drive traffic. To that end, I purchased Kim Roach’s Ultimate Blogging Challenge video series. I have spoken about Kim before — I consider her one of my mentors. In this series, Kim showed how she started a blog in a brand new niche and drove 1200+ visitors to her site in 7 days. I was going to blog about what I had learned from applying her methods, but in the meantime, she, herself, blogged about her tactics. The blog entry is called 21 Untapped Traffic Sources. Her course was amazing, and the information was timely for me.

So instead of blogging about her specific tactics, I will tell you how putting them into practice worked for me.

I put to use her information on article marketing and finding hidden forums to become members of. She stresses the importance of submitting content articles to high-profile content syndication sites — ie, sites that cater to that specific niche, instead of (or in addition to) the broader sites like ezinearticles. Likewise one should focus on very specific niche-related forums, instead of the broader category forums. Not just talking theory, she discussed specific article directories and forums for given niches, and how to find these obscure sites for whatever niche you are in.

Within a week of doing just these two strategies the traffic to my site tripled and my alexa score dropped by more than 130,000. It was pretty high to begin with — in the 2 million range, but I thought that drop, happening so quickly, and having done nothing different than implement what I was already doing, but with her twist, was pretty impressive.

One strategy that she mentioned that I had not thought about in the past was guest blogging and the power that it has to drive traffic. That is a strategy that I hope to begin to implement next week.

One cannot deny the generosity of the information that she shares. For all of the information I have gathered on driving traffic over the past six months, many of her strategies and sources were new to me, and now she is sharing them with the world.

If you want to see the details of her tactics yourself, read her blog. It will be your best read of the day.

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